Empowering Artists to Achieve Their Creative Goals
Welcome to Selah Vie, where artists thrive through genuine connections and unwavering support. Our mission is to nurture creativity by providing a haven where artists feel heard, valued, and empowered to achieve their goals.
Founded by international marketing specialist Kaleena Arbuco, Selah Vie International is a one-stop shop to help recording artists achieve their creative goals in promoting their music around the world.
Whether signed to a major or indie record label or unsigned with a preexisting fanbase, artists can utilize international and digital marketing and advertising services through Selah Vie to grow their ex-US presence.
Justin Bieber | Rihanna | Snoop Dogg | Kanye West | Akon | Armani White | Alessia Cara | Andy Grammer | Avril Lavigne | Leslie Odom Jr. | A Perfect Circle | Cheap Trick | Toots and the Maytals | Huey Lewis & The News |
Justin Bieber | Rihanna | Snoop Dogg | Kanye West | Akon | Armani White | Alessia Cara | Andy Grammer | Avril Lavigne | Leslie Odom Jr. | A Perfect Circle | Cheap Trick | Toots and the Maytals | Huey Lewis & The News |
Custom international & digital marketing plans
We'll craft a roadmap tailored to help artists succeed in key territories through customized promotional strategies.
Third party digital advertising campaigns
We will pinpoint markets artist is seeing organic traction in as well as identify expansion goals to run meaningful digital advertising campaigns which align with the artist’s budget.
Third party digital auditing via API streaming analytics
As an additional service, a trusted expert can access backend API data from DSPs to help identify further areas of opportunity for the artist.
À la carte service model
By working with a network of trusted experts, we can cater to artist’s unique needs to truly impact their trajectory in a budget-friendly way. Music is a universal language, and we have a global footprint in every major ex-US sales market.
Weekly insights reporting
As part of the monthly retainer package, artist will receive detailed weekly insights reports including key statistics such as:
Playlisting
Global radio airplay
Charts (Spotify, iTunes, Shazam, short form video platforms & more)
Ex-US social growth
Market specific press, radio & digital team recommendations
Connecting The Dots: Once focus territories are identified, Selah Vie will recommend a custom team of vetted industry experts to help artist achieve their campaign goals. We believe these teams know their markets best! This is truly the heart of what we do and where the magic happens.
Let’s get started
About Kaleena
I am passionate about helping artists achieve their creative goals. As a Hohner-endorsed harmonica player (yes, you read that right) with decades of experience in performing and session work, I am a musician first and foremost which helps me relate to artists on a creative level.
Whether through breaking into new markets or building upon success stories in established markets, I use data and analytics tracking combined with digital marketing strategies to pinpoint organic traction and areas of opportunity to help artists expand their global footprint.
Meaning behind the name
Selah is a musical term found in the Bible 74 times. It means to ‘pause and reflect’ upon the former section of music, but I like how it translates into everyday life. It’s important to pause and reflect upon the experiences and challenges we’ve overcome to fully appreciate where we’ve been before entering the next chapter.
The French term ‘c’est la vie,’ translating to “that’s life,” proves to be a consistent theme in my life that I must evolve to my ever-changing circumstances. Selah Vie International is a glimpse at me pausing and reflecting with gratitude for the experience I’ve gained thus far while choosing to adapt and embrace the next chapter of my career.
Let’s Connect
We’d love to hear from you! Share your consultation objectives as well as links to your music and Spotify profile, and we’ll see how we can help. Any links to your EPK and upcoming timeline if releasing new music are also helpful.
Thanks to our comprehensive international and digital marketing and advertising services, artists—whether signed to major or indie record labels or independent with a growing fanbase—are expanding their reach and achieving unprecedented success beyond the U.S.
Celebrate their victories with us and stay inspired by following our Instagram feed!
